On September 6, 2024, the "Gathering Friends through Spices, Exporting a Hundred Flavors" Sichuan Flavor Exportation Think Tank, hosted by the Sichuan Returned Overseas Chinese Entrepreneurs Federation, Sichuan Foreign Trade Innovation and Development Vocational Education Group, and Guanghan Hotpot Industry Association, with the joint sponsorship of Rushi Spices, Sentai Butter, and Lahai Biotech, came to a successful conclusion in Guanghan. The event delved into the topic of "Exporting Sichuan Flavors" through in-depth discussions.
Attendees included Mr. Yang Shibo, Second-level Inspector of the Sichuan Council for the Promotion of International Trade, Mr. Liu Changjiang, Vice Mayor of Guanghan Municipal Government, Mr. Yang Lixue, President of Guanghan Hotpot Industry Association, Mr. Hu Qian, General Manager of Chengdu Huaying Overseas and President of Sichuan Returned Overseas Chinese Entrepreneurs Federation, Mr. Huang Xingtai, Chairman of Rushi Spices, and over 40 representatives from related enterprises and leaders.
With the spirit of craftsmanship and sincerity, guests visited the Rushi Spices Smart Factory as the leading Asian spices company, witnessing its 30-year journey and the 9-step process, including the 27-layer filtration technology for purifying spices. Rushi, as a pioneer in purifying Sichuan peppers, adheres to the development philosophy of "Quality in Heart, Craftsmanship in Action," striving to build a comprehensive spice processing and manufacturing service system integrating green cultivation, spice purification, spice powder production, and integrated marketing.
The delegation then toured the Sentai Butter Intelligent Manufacturing Workshop and the CNAS Butter Testing Center, gaining a comprehensive understanding of Sentai Butter's production process, development history, scientific research capabilities, and corporate culture.
The warmth of life lies in the steaming hotpots, and the ultimate taste on the tip of the tongue is the spicy and fragrant Sichuan flavor. After the factory tours, guests indulged in a delicious tasting, experiencing the spicy and fragrant flavors amidst the boiling soup, jointly exploring the essence of Sichuan cuisine.
Next, guests visited Sichuan Lahai Biotech Co., Ltd. to learn about the digitalized process and management of hotpot seasoning production.
The Sichuan Flavor Exportation Think Tank session was held in the Lahai conference room, where esteemed guests shared insights from various angles, including the exportation of the hotpot industry, the development of traditional enterprises, and popular food culture.
Mr. Yang Shibo, Second-level Inspector of the Sichuan Council for the Promotion of International Trade, noted that hotpot is a prominent symbol of the Sichuan-Chongqing region, deeply ingrained in the DNA of locals. This symbol has attracted attention to the hotpot industry, and he expressed his hope that Chinese enterprises would venture abroad, leading the international market with their high-quality products.
Mr. Liu Changjiang, Vice Mayor of Guanghan, emphasized that hotpot ingredients are a vital component of the city's food industry, characterized by high industrial concentration (with over 160 hotpot production enterprises), high market share (featuring numerous consumer-recognized brands and flagship products), and strong independent innovation capabilities (including 10 national high-tech enterprises, 9 provincial-level specialized and new-type enterprises, 4 innovative small and medium-sized enterprises, and participation in the formulation of over 20 group standards, as well as contributing to national standards for chili oil, butter, and mutton fat).
Mr. Yang Lixue, President of Guanghan Hotpot Industry Association, shared his entrepreneurial journey and insights, emphasizing his commitment to promoting sustainable development in the industry for over 40 years.
Mr. Hu Qian, General Manager of Chengdu Huaying Overseas and President of Sichuan Returned Overseas Chinese Entrepreneurs Federation, remarked that enterprise internationalization has become a trend and an inevitable choice. He praised Rushi's dedication to purifying spices and Sentai's mastery of butter production, encouraging all entrepreneurs to strive for excellence and wishing all outbound enterprises success in navigating the global market.
Subsequently, Mr. Ling Xiao, Partner of Shanghai Huiye (Chengdu) Law Firm, and Ms. Tang Yushun, Director of the Foreign Trade Comprehensive Service Department at Sichuan Silk Road E-commerce Technology Co., Ltd., shared practical experiences and successful cases of hotpot industry exportation.
Sima Qian wrote in "Records of the Grand Historian", "The king regards the people as heaven, while the people regard food as heaven." Food is the memory of the taste buds on the tongue, and also the medium of local cultural inheritance. This is true not only for cultural relics, but also for Sanxingdui.
Sleeping for thousands of years, waking up shocks the world
Guests perceive cultural imprints amidst the interplay of light and shadow; Throughout history, we have shared the culture of Bashu, and the brilliant life of the ancient Shu people and the splendor of Bashu culture complement each other, moving and awe inspiring.
As the visit draws to a close, the Sichuan style overseas thinking and enjoyment event has also come to a successful conclusion.
We start from Sichuan enterprises going global and Sichuan style culture, adding value to local enterprises, and striving to inspire local entrepreneurs to explore the unknown and uphold the spirit of innovation. While discussing the path of enterprise going global, we promote industry inheritance and innovation, and strive to achieve high-quality development of the industry.
